As business rises from the depths of the pandemic, UAE-based enterprises estimate sales to increase by as much as 50% in the next 12 months, with likely gains on recruiting and investment in staff programs.

According to a new HSBC survey, three out of four businesses expect to hire more people in the next 12 months, and they see the predicted “talent war” as critical to achieving ambitious growth goals. Executives think that the struggle for talent is critical to achieving long-term profitability, with nearly 90% of companies questioned in the UAE finding a strong link between staff investment and business success. Thoughts of the Regional Head of Commercial Banking for HSBC, Daniel Howlett resonate with the same.

Over the next 12 months, the companies questioned expect a 25% revenue increase on average, and eight out of ten have already made considerable investments in hiring, upskilling, or training. Executives are well aware that the coming changes will have a significant impact on employee engagement as well as the profitability of the organizations where people choose to work.

The UAE’s business society is one of the most dynamic in the world, it’s always swift to accommodate to changing business situations, this emphasis on employee well-being, training, skills development, and flexible working is a strong indication of a global trend.