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There are a few myths about starting an online business you should not believe

With only a few resources and a small initial commitment, it is now possible to establish and run a profitable business from the comfort of your own home, thanks to the Internet.

E-commerce is at the heart of practically every business, and the MENA region’s e-commerce market is expected to reach USD 28.5 billion by 2022. Because of the huge potential and profitability of internet firms, more entrepreneurs are looking to invest in them and take advantage of the opportunities that are accessible to them.

If you’re beginning an internet business, these are some of the most common misunderstandings to be aware of and how to avoid them.

1. Online businesses can be started without a plan

Contrary to popular assumptions, effective business planning is critical to success. As a result, before launching your internet business, you should create a plan that outlines your objectives, methods, and timeline. You must also ensure that your products have a market and that you are not undervaluing or overvaluing what you’re trying to sell.

The following items should be included in your business plan:

  • Executive Summary – Your company’s description, purpose, and goals.
  • Market Overview – A detailed evaluation of your target market, competitors, and relevant market trends that can affect the business at present and in the foreseeable future.
  • Marketing Plan and Strategy – An overview of how you will promote your products and services to your target market, the results you want to achieve, and how you will evaluate your strategy based on these results.
  • Management Plan – An explanation of your company’s management team and operational structure.
  • Financial Management Plan – An explanation of your funding strategy, important assumptions, sales forecast, and cost structure.

2. To start a business, you need a lot of money

From marketing to recruiting employees, every business requires funds to get off the ground and finance its operations. It is a prevalent misconception that starting a business necessitates a large sum of money. Dropshipping, freelancing, and selling handcrafted and homemade goods via a website or social media are examples of online enterprises that do not require a lot of capital to get started.

Be prepared to incur start-up fees, which can include website design and upkeep, domain name registration, and professional services such as logo and graphic design, regardless of the type of business you’re beginning.

3. Business experience is a must

Taking risks is an important part of starting a business. It is necessary to have a basic grasp of fundamental business principles to be successful in running a business.

If you’ve decided to start an online business and believe you have the necessary abilities, you can invest in expanding your knowledge, getting relevant experience, and even learning new talents to better manage your online endeavour.

4.Online businesses don't require technical expertise

Regardless of what talents and experience you already have, it’s critical to obtain the technical expertise you’ll need to run your online business on your own.

Expanding your technology expertise may help you consistently produce new creative and inventive ideas for your business, from learning how to manage the backend of your e-commerce website to know how to set up virtual meetings and webinars.

Furthermore, incorporating IT solutions into your business processes can greatly improve your efficiency and effectiveness.

5. Customer service will be challenging

Selling online for the first time can be intimidating, but with a few marketing strategies in places, such as online giveaways on social media and email marketing, it’s more than achievable. Opening an internet business allows you to reach a broader audience, and all you need is a good strategy to reach out to them and convert them into customers.

Furthermore, because of the rapid proliferation of mobile devices, people may shop whenever and wherever they want — they no longer ‘go’ shopping, but rather ‘are’ shopping at all times and in all places. Make the most of every chance to increase your online presence. Use digital marketing techniques like search engine optimization (SEO) and social media advertising to increase your revenue.


Depending on the activities you intend to conduct, starting an online business might be simple or difficult. If done correctly, though, it can be a valuable investment. If you’re thinking of starting a business online, be sure you’re well equipped. Take the time to conduct research and review multiple sources of data. Expert counsel can also assist you in ensuring that your company is on the proper route.